„The development strategy of ComTrade’s Retail business has three fundamental parts – expanding the retail network and opening of IT hypermarkets, online sales development at regional level, as well as attracting and maintaining of talented young people in whose education and motivation we are prepared to invest in”. Srećko Miodragović, General Manager, CT Retail

By developing retail chain of IT equipment and consumer electronics by the name of ComTrade Shop, a retail segment of ComTrade Group is separated from distribution and it becomes independent activity with dozens of  sales locations in Serbia and Bosnia and Herzegovina. The most important shops are company’s property, while one part of them is franchised. Since it represents the biggest IT shops chain in the markets it covers, ComTrade Shop is a leader without threatening competition. Additional plans for expanding allude over 60 shops by the year 2010, as well as opening of the first IT hypermarkets in this region and online sales development, guaranteeing that we will maintain the No. 1 spot in the future.

Apart from ComTrade Shop stores, Crypton Planet playing stores are expanding also offering a world class entertainment in a pleasant ambient with modern video games that are possible to play on powerful ComTrade Computer PCs  or playing consoles  Sony Playstation 3 and Nintendo Wii which are connected to Crypton LCD screens of great diagonals. We are also proud of the first Sony Ericsson brand store in the region that offers exclusive products of this famous manufacturer.

ComTrade Shop Online - of www.comtradeshop.com- is the first Internet shop of IT equipment in the region with offering purchases with Visa, Master and Maestro cards, free delivery for larger amounts and guaranteed delivery deadline for the whole Serbian territory.