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White Paper: Offering Engine ― The Smart Proposition Builder

Mastering Data Excellence

What is the Offering Engine?

“The Offering Engine is a unified commercial product catalogue with full support for product and offer composition and the support for personalized offer distribution across multiple channels.”

Offering Engine Value Proposition

In many organizations we talk to, discussing product data can be a bit contentious. Everyone tells us it’s very important – but no one seems to own it or know where it is at the time. It’s sometimes encrypted and accesses rights are restricted, and it can also exist in excel sheets.

Goals for the Offering Engine

We have specifically designed the Offering Engine to address the business needs we discovered from talking to our customers.

Offering Engine Advantages

We have described some of the issues in the marketplace, and the challenges our customer have come to use with. We know Offering Engine provides many of the answers to troubling issues in product management and product data control.

White Paper: Product Bundling

The importance of product master data catalogues has been greatly emphasized through recent product developments and marketing trends in the telecoms sector in particular, not the least due to the growing use of bundling. The typical problems – related to product silos and the dispersion of business rules – are best addressed through a unified product catalogue, which must be properly integrated with the customer touch-points on one side, and the down-stream BSS applications on the other.

Long-Term Benefits

A systematically built solution provides the benefits of shorter time-to-market and reduced cost of development, and contributes to the improved competitive position of any service provider. As all organizations move towards tighter control of product and service offerings, the ComTrade Offering Engine provides clear, immediate, and long term benefits.

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Need more information? Contact us on info@comtrade.com